Initiative
"Equality fits all"
in ZARA stores for International Women's Day
Campaign goal
To show how emancipation affected women's lives, including everyday things like clothing and the right to choose it for themselves. We have prepared messages that include small historical references about how women were forced to wear clothes that were dictated to them
rules of decency and what path had to be taken to have freedom of choice and the opportunity to express oneself. Emancipation also influenced the fashion industry and the further development of this sphere. And therefore - on all clothing brands and their history.
In our opinion, March 8 is a great opportunity to draw attention to the meanings that are embedded in this date in the first place.
After all, this is not a celebration of spring, beauty, and flowers, but a day of struggle for women's rights.
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