"There is a way out!" - a new PR campaign to combat domestic violence was launched in Ukraine

"There is a way out!" - a new PR campaign to combat domestic violence was launched in Ukraine

NGO "La Strada-Ukraine" launched a PR campaign "There is a way out!", the main character which is a well-known Ukrainian TV presenter, actress, screenwriter, producer and director Darya Tregubova. The campaign is designed to show that women in a situation of domestic violence are not alone, help is nearby, and there is always a way out of this situation, and to provide a clear algorithm of actions if a woman has suffered from domestic violence.

Even before the full-scale invasion of the Russian Federation, the problem of domestic violence was acute for Ukraine. However, since February 24, 2022, this problem has become significantly more relevant, because in crisis situations, all negative social phenomena are always exacerbated, and situations of violence, unfortunately, are no exception.

In 2022, the National Hotline for the Prevention of Domestic Violence, Human Trafficking and Gender Discrimination received 38,472 appeals. Almost 90% of them is an appeal for the prevention of domestic violence. In percentage terms, these indicators are almost the same as in peacetime. But it is necessary to understand that with the beginning of a full-scale war, many restrictions appeared in the possibilities of victims to ask for help or to report a case of violence. So it is quite possible to assume that in reality the number of victims of domestic violence is much higher, simply because of a number of objective or subjective reasons it is not possible to record all cases.

The purpose of the PR campaign - to give instructions with a clear algorithm of actions to women who are in a situation of domestic violence:

  • if you live with the abuser;
  • if you are a victim of domestic violence.

As part of the PR campaign "There is a way out!" planned:

  • distribution of instructional videos on social networks Instagram, Facebook and YouTube;
  • distribution of social advertising in elevators of residential buildings;
  • information campaign in social networks.

We hope that our PR campaign will help support, help, and maybe even save as many women as possible who suffer from domestic violence.

For media inquiries:
Olga Zinchenko
communications manager of NGO "La Strada - Ukraine"
Telegram: +38 063 437 84 58